FURN | AI IMAGE ECONOMICS RECORD
Guide: https://furncmo.com/blog/furniture-marketing-roi-ai-images
Updated: October 21, 2026

1. APPROVED OUTPUT BRIEF
Product / variant / source images / intended channel:
Required views and output count / acceptance standard:
Product fidelity / rights / channel rules / metadata checks:
Reviewer / exact approved files / unresolved requirements:

2. PRODUCTION COMPARISON (REPEAT PER METHOD)
Currency / period / cost basis (cash, allocated labor or both):
Source preparation / production / tool usage:
Review / rejected candidates / rework / export and delivery:
Shared costs and overhead included or excluded consistently:
Total listed cost / completed approved images:
Cost per approved image = listed cost / approved images.
If no approved images, ratio unavailable; retain incurred costs.
Required outputs still missing / estimated cost to finish:
Cash savings vs released staff capacity vs committed costs:

3. CREATIVE TEST PLAN
Hypothesis / primary business outcome / guardrails:
Comparison method / eligibility / allocation / budget limit:
Product, offer, audience, destination and other controlled factors:
Tracking validation / value definition / attribution settings:
Duration / conversion delay / stopping rules / owner:
Review uncertainty and primary outcome, not only best metric.
No fixed duration guarantees a conclusive result.

4. CAMPAIGN LEDGER (REPEAT PER COHORT)
Revenue basis: after discounts/refunds; tax treatment:
Product / fulfillment / returns / payment costs:
Media / allocated creative and management costs:
ROAS = attributed revenue / media spend (if spend is positive).
Contribution after listed costs = revenue minus all listed costs.
Other overhead and tax excluded? State explicitly:
No double-counting costs or mixing currencies without a stated basis.
Attribution is not evidence of incremental sales caused by imagery.

5. DECISION
Outcome / interval or uncertainty / data unavailable and why:
Quality failures / cost differences / campaign confounders:
Continue, revise, stop or inconclusive / rationale / owner:
Next review trigger / original test and evidence location:
Worked examples in the guide are fictional, not forecasts.