FURNITURE ACCESSORY MARKETING PLAN
Guide: https://furncmo.com/blog/furniture-accessory-marketing
Revised: October 21, 2026

1. SCOPE
Owner / review date:
Eligible furniture products and variants:
Qualifying accessory categories / exclusions:
Audience / channel / test dates:
Purpose of recommendation / customer question:

2. PAIRING RECORD (repeat for each accessory)
Furniture SKU / variant / approved source:
Accessory SKU / variant / approved source:
Reason for pairing / claims requiring evidence:
Dimensions / units / customer measurements needed:
Image version / product-fidelity review:
Product URL / mobile link check:
Price / currency / quantities / included vs. sold separately:
Availability / delivery differences / date checked:
Bundle conditions / permitted source use / unresolved facts:
Review owner / next review trigger:
Decision: ready / revise / hold / remove
Do not tag generated props as verified products without matching evidence.

3. TEST PLAN
One change / unchanged comparison:
Assignment method / other concurrent changes:
Primary metric / decision criterion:
Spend cap / production costs / variable costs to capture:
Observation window / return window / data coverage:
Eligibility and refund/cancellation rules (define before launch):

4. MEASUREMENT
Eligible furniture orders:
Eligible orders with at least one qualifying accessory:
Same-order attach rate = attached eligible orders / all eligible orders
Count each order once. If denominator is zero or unavailable, report unavailable.
Cohort merchandise revenue after stated adjustments:
Cohort order count under the same eligibility rules:
Average order value = cohort merchandise revenue / cohort order count
Do not substitute one attached basket for the cohort average.
Later accessory purchases: separate customer cohort, matching rules and window.
Refunds / missing items / duplicates / reconciliation to order records:
Contribution after relevant costs / remaining unknown costs:

5. DECISION
Observed result / uncertainty / comparison limits:
Expand / revise / stop / inconclusive:
Evidence / owner / next action:

ILLUSTRATIVE ARITHMETIC ONLY — NOT A BENCHMARK
100 orders x USD 1,500 sofas = USD 150,000.
20 orders x USD 470 accessories = USD 9,400.
20 / 100 = 20% attach rate.
USD 159,400 / 100 = USD 1,594 cohort average.
USD 94 / USD 1,500 = about 6.27% above sofa-only arithmetic reference.
A single attached basket is USD 1,970, about 31.33% above USD 1,500.
Assumes no discounts/cancellations/returns; excludes tax and delivery.
This does not demonstrate incremental revenue, profit or campaign causation.