FURN — CAROUSEL AD WORKSHEET
Reviewed October 21, 2026
Guide: https://furncmo.com/blog/furniture-carousel-ads

CAMPAIGN QUESTION
Product / SKU / variant:
Audience / eligibility / exclusions:
Buyer question / chosen format:
Intended outcome / qualification rule:
Budget / period / owner / stop conditions:

CARD PLAN — REPEAT PER CARD
Card role: identify / explain / compare / support next step:
Proposed headline and copy:
Exact factual claim / supporting source:
Real product photo, detail or generated concept:
Product fidelity and rights checked:
Included items and props clearly identified:
Destination / pictured variant / next step:
Reviewer / version / approval state:
Does the card make sense if viewed without the other cards?

PLACEMENT AND HANDOFF CHECK
Current supported card count, formats, crops and text fields checked:
Ordering and optimization controls checked in actual account:
Each placement preview inspected for crops and automatic changes:
Every link opened on phone; product and pictured variant found:
Price, availability, offer and destination agree:
Inquiry or purchase-path QA completed; test records excluded:

MEASUREMENT PLAN
Comparison / conditions held comparable / known differences:
Primary outcome / attribution window / data coverage:
Consistent click definition and deduplicated qualification rule:
Media spend / impressions / link clicks / qualified inquiries / orders:
Production and other relevant costs:
Observation sufficient to decide, or inconclusive? Evidence:

FICTIONAL METRIC EXAMPLE — NOT A BENCHMARK OR EXPERIMENT
Both examples: USD 120 media spend, 10,000 impressions.
A: 100 link clicks, 1.0% link CTR, USD 1.20 per link click;
   4 qualified inquiries, USD 30 media per qualified inquiry.
B: 80 link clicks, 0.8% link CTR, USD 1.50 per link click;
   6 qualified inquiries, USD 20 media per qualified inquiry.
Neither establishes incremental demand, profit or statistical reliability.
If qualified inquiries are zero, cost per qualified inquiry is undefined.

LEARNING RECORD
What was observed / what remains unknown:
Approved creative files / actual settings / dates:
Repair, revise, continue or stop / reason / owner / next review:
No universal card count, fixed budget or performance multiplier is assumed.