FURN | FURNITURE CATALOG-AD AUDIT
Reviewed October 20, 2026
Guide: https://furncmo.com/blog/furniture-dynamic-product-ads
Planning and QA aid; passing checks does not prove sales lift or ad eligibility.
Keep test activity separate from business reporting. Do not include customer PII.

1. SCOPE
Reviewer / date / source-system owner:
Platform / account / catalog or Merchant Center source:
Integration and feed owner:
Market / currency / campaign / product set:
Representative cases: simple item / variant / sale / unavailable item:
Known coverage limits:

2. REPEAT FOR EACH PRODUCT
Internal SKU and exact configuration:
Source record / checked date:
Submitted item ID / group ID / actual manufacturer identifier if applicable:
Processed catalog item and current diagnostics:
Expected vs observed finish, size, orientation, and included pieces:
Expected vs observed price, currency, sale dates, and availability:
Feed image URL / exact product shown / rights:
Generated image fidelity and required source metadata in final export:
Placement requirements checked and source:
Submitted destination / selected variant on fresh mobile visit:
Observed price, stock, delivery information, buying action:
Event action / expected mapping / observed ID and type / value and currency:
Browser/server duplication check where applicable:
Evidence location (exclude customer data):
Issue / root cause / owner / action / retest evidence / result:

3. IDENTIFIER CHECKS
Do not invent GTINs or change IDs without checking the integration.
Google: distinguish unique item IDs from shared variant group IDs.
Google retail remarketing: document whether event id maps to feed id,
item_group_id, or display_ads_id; do not assume another analytics event is identical.
Meta: document whether content_type and identifiers refer to products or groups.
Confirm the actual payload and matching catalog records using platform test tools.

4. FICTIONAL QA EXAMPLE — NOT A CUSTOMER RESULT
Observed: walnut table feed row opens oak variant and displays oak image.
Action: confirm source SKU; fix image and variant URL; inspect event mapping.
Retest: fresh mobile visit shows walnut, matching price/stock/image/identifiers.
Record evidence. This shows a corrected journey, not a conversion improvement.

5. CAMPAIGN TEST AND REVIEW
Eligible products / audience / creative version / destination:
Spend limit / primary outcome / review date:
Attribution settings and modeled or view-through results:
Actual orders, discounts, cancellations, returns:
Contribution after delivery, other variable costs, and advertising:
Cross-platform attribution overlap / tracking gaps:
Decision / uncertainty / next observation needed / owner:

PRIMARY REFERENCES
Google variant grouping: https://support.google.com/merchants/answer/6324507?hl=en
Google remarketing events: https://support.google.com/google-ads/answer/7305793?hl=en
Google image requirements: https://support.google.com/merchants/answer/6324350?hl=en
Google destinations: https://support.google.com/merchants/answer/4752265?hl=en
Meta parameter definitions: https://github.com/facebook/facebook-python-business-sdk/blob/main/facebook_business/adobjects/serverside/custom_data.py