FURNITURE LOCAL AD HANDOFF WORKSHEET
Furn | Revised October 21, 2026
https://furncmo.com/blog/facebook-ads-for-furniture-stores

Campaign name / owner / review date:
Total media cap / staff workload limit / observation window:
Primary outcome and definition:
Exact SKU / variant / approved price / included items / source:
Display status / showroom location / hours / service area:
Contact path and monitored hours:
Response owner / backup / realistic response expectation:
Destination checked on mobile by / date:
Approved creative and source asset / AI draft reviewer:
Qualification definition and allowed follow-up purpose:

AGGREGATE HANDOFF RECORD (keep personal details in restricted systems)
Cohort / dates / deduplication method:
Raw inquiries / qualified / unknown / disqualification reasons:
Requested appointments / confirmed appointments:
Attended / canceled / rescheduled / no-show:
Order IDs / new versus existing customer status / returns:
Other purchase paths and tracking coverage gaps:

FICTIONAL EXAMPLE, NOT A BENCHMARK
USD 1,200 media spend; 40 inquiries; 20 qualified; 10 confirmed;
6 attended; 2 orders. Later stages are subsets of the earlier stages.
Costs: USD 30/inquiry, 60/qualified lead, 120/appointment,
200/attended visit, 600/order. Inquiry-to-order: 2/40 = 5%.
These are media-only costs, not full new-customer CAC or profit.
No revenue supplied: ROAS cannot be calculated. No causal claim.
Track direct purchase paths separately; missing outcomes are unknown.

REVIEW
Actual spend / creative / staff / tools / other costs:
Complete cohort outcomes and observation-window status:
Next hypothesis / single change / concurrent changes:
Continue, revise, stop or inconclusive / rationale / owner / date:

SOURCE SCOPE
Meta 2023 guide describes forms, messaging and calling:
https://about.fb.com/ltam/wp-content/uploads/sites/14/2023/11/LeadGenerationGuide.pdf
Verify current account availability and permissions before launch.