FURNITURE LOCAL DISCOVERY WORKSHEET
Published by Furn | Reviewed October 21, 2026
Guide: https://furncmo.com/blog/furniture-google-business-profile-local-seo

Purpose: help a shopper find the real showroom and take a useful next step.
This is an operational audit, not a Google ranking guarantee.

1. LOCATION AND RESPONSIBILITY
Real business / location / profile URL / website location page:
Operating model / eligibility reviewed against current Google guidance:
Authorized profile manager / store fact owner / review date:
Verification status / pending or rejected changes:

2. SHOPPER JOURNEY AUDIT
For each item record: observed fact, authoritative source, discrepancy,
priority, owner, next action, public verification and next review.
Arrival: map destination, retail entrance, current exterior photo, access:
Availability: current hours, exceptions, appointments, display-item check:
Products/services: actual offering, display vs order vs immediate stock:
Next step: correct location URL, phone contact, appointment route, response:
Maintenance: owner and triggers for a move, closure or policy change:
Do not imply a showroom exists in each delivery area.

3. USEFUL CONTENT AND REVIEWS
Location-specific buyer questions / verified answers:
Real photos / permission / asset date / caption accuracy:
Existing page to improve before proposing another city page:
Neutral review request / contact permission / appropriate experience timing:
No incentives, positive-review screening, rating pressure or required wording.
Service help stays available independently of review participation.
Public reply reviewer / private information removed:
Customer-photo or testimonial reuse permission tracked separately:
AI draft source facts / human reviewer / unsupported details removed:

4. METRIC DEFINITIONS
Location / date window / time zone / source / coverage:
Call-button clicks:
Direction requests:
Website-link clicks:
Website sessions (separate dataset):
Qualified inquiries / booked appointments / attended appointments:
Deduplicated orders / cancellations / returns:
Organic and advertising mix / unavailable metrics:
Record links, deduplication rules and attribution gaps:
Do not add interactions together and label them unique customers.

FICTIONAL EXERCISE - NOT FURN OR RETAILER RESULTS
One invented 28-day window, with sources not joined at person level:
40 call-button clicks: not 40 answered calls or unique leads.
25 direction requests: not 25 confirmed showroom visits.
8 attended appointments: separate store record, source connection unavailable.
Decision: attribution unavailable. Keep counts separate; do not report 65
unique leads or calculate a profile-to-visit conversion rate from these counts.

5. NEXT ACTION
Most consequential observed error or missing buyer information:
Correction / owner / due date:
Live public readback and destination check:
Pending / rejected / unresolved status:
Observation window / promotions, stock, seasonality and other-channel changes:
Supported conclusion / limits / next review: