FURNITURE MARKETING SOURCE NOTES
Guide: https://furncmo.com/reports/furniture-marketing-2026
Reviewed: October 21, 2026

EVIDENCE STATUS
Prior unsupported industry figures, Furn survey/platform results and the
claimed Q1 2026 survey methodology have been withdrawn from this page.
This revision does not provide a verified Furn customer-performance dataset.
Public observations, editorial methods and fictional calculations are separate.

1. BLS — CONSUMER EXPENDITURES IN 2024
https://www.bls.gov/opub/reports/consumer-expenditures/2024/home.htm
Locator: Table 2, household furnishings and equipment; notes on consumer units.
Observation: USD 2,414 average annual expenditure per consumer unit in 2024.
Scope: U.S.; all consumer units; nominal dollars; broader than furniture alone.
Not: median, average furniture order, spending among purchasers only, or 2026 forecast.
This is deliberately historical; no claim that 2024 is the newest available year.
Retain the source's sampling limitations when making comparisons.

2. CENSUS — QUARTERLY RETAIL E-COMMERCE
https://www.census.gov/retail/ecommerce.html
Locator: Special Notice on Q2 2026 release page.
Status checked October 21, 2026: displayed estimates ceased to be most up to
date September 28; revised estimates scheduled for November 19, 2026 release.
No displayed Q2 value is used here as a current benchmark.
Scope: U.S. retail overall, not furniture-specific online purchase share.
Read the notice and current release before citing a number.

3. CENSUS — MONTHLY RETAIL TRADE
https://www.census.gov/retail/index.html
Use: locate sales tables, definitions, release dates and revisions.
Record classification, geography, units, adjustment and vintage.
Industry establishments and product categories are not interchangeable.
No numeric market-size estimate is supplied by this guide.

4. GOOGLE — GA4 ECOMMERCE PURCHASES REPORT
https://support.google.com/analytics/answer/12924131?hl=en
Use: implementation and metric definitions, not industry performance targets.
Ecommerce events must be supplied; integrations can supply some.
Item revenue excludes tax and shipping. Check event setup and reconcile
with order/refund records before treating analytics as a completed sale ledger.

FICTIONAL EXAMPLE IN THE GUIDE
Period A: discovery 20/1000; returning 100/1000; total 120/2000 = 6%.
Period B: discovery 30/1500; returning 50/500; total 80/2000 = 4%.
Channel rates stay at 2% and 10%; traffic mix changes the aggregate rate.
The counts are invented and do not represent Furn or a customer's results.

MAINTENANCE
Owner / source version saved / next review trigger:
Check changed releases and update interpretation, downloads and promotion together.