FURN | MESSAGE CLAIM RECORD
Guide: https://furncmo.com/blog/furniture-marketing-messaging
Updated: October 21, 2026

1. APPROVED BRIEF
Owner / product SKU / variant / date:
Buyer question / channel / intended next action:
Supported dimensions and units / materials / care:
Price / stock / service scope / offer conditions and expiry:
Source document / version / verification owner:
Unknown facts (keep out of publishable copy):

2. CHOOSE A MESSAGE BRIEF
Room and use / fit and dimensions / material and care /
authentic customer experience / comparison / current offer or service:
Draft headline and body:
Destination URL and selected variant:
Image source and product-accuracy review:

3. REPEAT FOR EVERY CLAIM
Exact wording / implication:
Source fact and evidence / scope and limitations:
Required qualification and where it appears:
Approved, revise or omit / reviewer / date:
Review trigger (stock, policy, price, variant or source change):

4. AUTHENTIC FEEDBACK CHECK
Original feedback / real product or service context:
Permission for quote, identity, image and intended channel:
Meaning preserved after editing? Evidence:
Relationships, incentives and applicable disclosures reviewed:
Live placement verified / remove if unsupported:
Never invent customer identities, reviews or experiences.
If no usable feedback exists, use verified product facts.

5. AI DRAFT REVIEW
Input contains only permitted information:
Every factual claim mapped back to approved evidence:
No invented health, performance, scarcity or delivery claims:
Exact final version approved by / date:

6. TEST RECORD
Hypothesis / primary outcome / audience / channel / period:
Comparison design / exposures / tracking coverage:
Clicks, visits, qualified inquiries and purchases separately:
Promotion, stock and landing-page changes:
Result / uncertainty / decision / next review:
An observed change alone does not establish causal conversion lift.