FURNITURE VIDEO AD BRIEF WORKSHEET
Furn | Reviewed October 21, 2026
Guide: https://furncmo.com/blog/furniture-product-video-ads

BRIEF
Product / SKU / variant / buyer question:
Approved facts and source references:
Included pieces / price conditions / availability / service limitations:
Destination URL / supported next step:
Source images or real demonstration / rights for each intended paid placement:
Music / voice / people permissions and terms:
Production method: still sequence / real capture / reviewed generated motion

SHOT RECORD (repeat)
Time range / visual source and version:
On-screen wording / spoken wording / meaningful sound captions:
Important visual information supplied accessibly:
Claim supported / evidence / reviewer:
Potential product distortion / missing evidence / next action:

FICTIONAL 15-SECOND TABLE BRIEF — NOT A PERFORMANCE RESULT
0-4 seconds: full approved table; "Alder dining table."
4-8 seconds: real tabletop detail; "See the finish up close."
8-12 seconds: full table; "Table only - chairs sold separately."
12-15 seconds: "Check dimensions and delivery options." Exact product link.
Timing is an editorial starting point, not a platform requirement.

ACCEPTANCE
Every frame preserves product shape, finish, seams and included pieces:
Real function claim supported by real demonstration:
Generated context accurately described; no invented hidden product features:
Captions checked / important visuals conveyed accessibly / phone readability:
Selected placement / current specification URL and date / export settings:
Safe-zone and UI-overlay preview / actual served placement check:
Destination product/variant/offer verified:
Exact export / reviewer / allowed uses / approval date:
Unresolved items and owner (do not treat request as completion):

TEST PLAN
Hypothesis / comparison / audience / placements / experiment method:
Budget / attribution window / main outcome / stopping condition:
Comparable product, offer and destination / exclusions:
Production, review, rejected attempts, editing and media costs:
Impressions / defined clicks / arrivals / qualified inquiries / orders:
Margins / cancellations / returns / unknown attribution:

FICTIONAL COMPARISON — NO WINNER ESTABLISHED
A: 10,000 impressions; 200 outbound clicks = 2% CTR; 8 attributed orders.
B: 10,000 impressions; 300 outbound clicks = 3% CTR; 6 attributed orders.
B: +100 clicks, +1 percentage point CTR, +50% relative CTR.
Costs, margins, attribution quality and uncertainty remain unresolved.
These small invented counts establish neither causality nor profit superiority.

Reference: https://ads.tiktok.com/resources/help/article/tiktok-auction-in-feed-ads?lang=en
Reference: https://www.w3.org/WAI/WCAG22/Understanding/captions-prerecorded
Reference: https://www.w3.org/WAI/media/av/description/