FURN — ONLINE VISUAL MERCHANDISING WORKSHEET
Reviewed October 21, 2026
Guide: https://furncmo.com/blog/furniture-visual-merchandising-online

SHOPPER TASK
Product / variant / starting page:
Question or shopping task to complete:
Phone and larger-screen review / reviewer / date:

IMAGE ROLES
Complete product view / exact configuration / included items:
Additional angles needed:
Actual material, hardware or construction details:
Verified dimensions and functional views:
Room context / props / generated concept labeling:
Source rights, original files and approved exports:
Product fidelity and required provenance metadata checked:

SIX JOURNEY CHECKS — EVIDENCE, DEFECT, OWNER, RETEST
1. Discovery: accurate categories, filters and product cards:
2. Understanding: gallery and specs answer relevant questions:
3. Selection: variant, image, price and availability agree:
4. Related products: correct destinations and included-item clarity:
5. Handoff: intended item preserved in inquiry or purchase route:
6. Maintenance: owner and trigger for catalog or asset changes:

FICTIONAL VARIANT AUDIT
CHAIR-01 starts in oak / sand upholstery. Shopper selects charcoal.
Defect: label changes to charcoal but gallery still shows sand without
explanation. Repair with verified imagery or clearly identified reference
and accurate option information; do not treat generated recoloring as a
photograph of the finish. Retest selected item through the cart or inquiry.
This is an illustrative QA record, not a real store finding.

USABILITY CHECK
Readable selected-option names as well as visual swatches:
Keyboard access, focus, gallery controls and pause behavior:
Useful image alternatives; essential information outside images:
Phone crop / zoom / product details / next step checked:
Related items and unavailable alternatives explicitly identified:
Any displayed total: items, quantities, currency, exclusions and update owner:

PRIORITY AND MEASUREMENT
Incorrect product, misleading claim or broken transaction to fix first:
Repair evidence / owner / retest result:
Visits / product views / selections / qualified inquiries / orders:
Cancellations, returns, costs and attribution limitations:
Synthetic QA traffic excluded from business reporting:
Next review date and triggers:
Better presentation does not by itself prove a sales or profit increase.