FURNITURE WIN-BACK PLANNING WORKSHEET
Furn | Revised October 21, 2026
https://furncmo.com/blog/furniture-win-back-campaign

Audience owner / campaign purpose / observation window:
Purchase-history condition and reason for choosing it:
Current permission source / preference and suppression checks:
Service issue exclusions / recent orders / campaign overlaps:
Entry rules / before-each-send checks / frequency cap / end date:
Exit on purchase, unsubscribe, complaint, service issue or changed need:
Do not automatically re-enroll opt-outs or delete order history.

MESSAGE BRIEF (alternatives, not a mandatory sequence)
Useful new information / compatible addition / approved offer / preference update:
Verified product facts and relationship / actual customer interest:
One action / destination / response owner / current availability:
AI draft source mapping / missing facts / human reviewer:
Do not infer replacement need from elapsed time or attention from email opens.

QA WITH FICTIONAL RECORDS
A unsubscribes after first message: remaining marketing suppressed.
B buys before next send: exits reactivation; correct service flow.
C replies with delivery issue: support owner and promotional pause.
D permission unresolved: no enrollment until resolved.
E no tracked response: stated end policy; no invented interest or restart.
Sender identity / authentication / unsubscribe mechanisms / reply handling:
Mobile rendering / links / eligible offer / delivery evidence and gaps:

FICTIONAL RANDOMIZED PILOT, NOT A BENCHMARK
1,000 eligible customers, equally assigned, same complete observation window.
Campaign: 20/500 = 4%; comparison: 15/500 = 3%.
Difference: 1 percentage point. Point estimate: 500 x (4%-3%) = 5 buyers.
20 observed buyers are not 20 proven incremental buyers.
The five-buyer estimate is uncertain, not a statistically established effect.
Check allocation, sample size, overlapping exposure and uncertainty.

REVIEW
Qualifying order definition / returns / deduplication / complete window:
Observed outcomes for all assigned customers, not just clickers:
Creative / software / staff / redeemed incentives / other costs:
Contribution basis / discounts not double-counted / uncertainty:
Continue, revise, stop or inconclusive / rationale / owner / next date:

SOURCES
https://support.apple.com/guide/iphone/use-mail-privacy-protection-iphf084865c7/ios
https://support.google.com/mail/answer/81126?hl=en
Review current provider requirements before activating any campaign.