MEMORIAL DAY FURNITURE CAMPAIGN WORKSHEET
Furn | Reviewed October 21, 2026
Guide: https://furncmo.com/blog/furniture-memorial-day-sale-marketing

CAMPAIGN RECORD
Year / holiday date / source checked date:
Owner / reviewers / actual start and end time with time zone:
Objective / product set / exact variants / included pieces:
Available stock vs incoming/special orders / source / owner:
Offer / supported former-price comparison / exclusions / stacking:
Delivery and assembly charges / service area / actual fulfillment evidence:
Store, support and carrier schedules verified:
Channel / eligible audience / exclusions / budget / destination / stop rule:

OFFER ECONOMICS (repeat for each candidate)
Selling price after discount / currency / tax and shipping treatment:
Product cost / fee basis / fulfillment / service and returns allowance:
Contribution before campaign costs:
Creative, labor and media costs / allocation basis:
Demand uncertainty / stock constraint / displaced full-price sales:
Approval / unresolved terms / next verification:

FICTIONAL USD EXAMPLE — NOT A CAMPAIGN RESULT
Tax excluded; seller absorbs fulfillment; fees 3% of selling price.
Baseline: 1,000 - 600 product - 30 fees - 80 fulfillment - 20 service = 270.
10% discount: 900 - 600 - 27 - 80 - 20 = 173; USD 97 below baseline.
Bundle: 1,200 - 720 - 36 - 100 - 24 = 320; USD 50 above baseline.
Media, overhead and other unlisted costs excluded. Service allowance does not
duplicate listed costs. Demand, returns and incrementality are unknown.
Higher contribution per order is not proof of a winning campaign.

ILLUSTRATIVE 2027 CALENDAR — ADAPT, DO NOT TREAT AS A QUOTA
OPM lists Memorial Day as Monday, May 31, 2027.
Complete offer/stock/fulfillment checks before this optional 12-day sequence.
May 20-23: explain product need; ready destination; truthful early-access terms.
May 24-27: answer comparison, finish, dimensions and service questions.
May 28-30: check ad/page/cart/signage consistency and actual stock.
May 31: honest final-hours wording if applicable; actual cutoff and time zone.
After cutoff: stop/update ads, codes, banners and scheduled messages.
Preserve order information and support. Verify each changed surface.

CREATIVE ACCEPTANCE
Approved source / exact product and finish / included pieces accurate:
Indoor/outdoor use claims supported / generated context accurately described:
Placement requirements / phone crop / readable conditions / accessible copy:
Asset version / reviewer / approved use / live destination check:
Financing, if any: provider-approved terms and disclosures; do not turn a
conditional deferred-interest offer into an unconditional zero-interest claim.

RECONCILIATION
Spend and labor / paid orders / fulfilled orders / cancellations / refunds:
Contribution / observation window / returns maturity:
Attribution definition / duplicated channel claims / unmatched outcomes:
Stock, price, product/customer mix and other changes:
Observed findings / unknown causality / next campaign decision:

References:
https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/
https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business
https://www.ftc.gov/business-guidance/resources/business-guide-ftcs-mail-internet-or-telephone-order-merchandise-rule