SMALL FURNITURE BUSINESS MARKETING WORKSHEET
Furn | Revised October 21, 2026
https://furncmo.com/blog/furniture-marketing-small-business

OBJECTIVE
Verified commercial outcome / product set / service area / window / owner:
Buying path: showroom appointment / online order / custom or trade quote:
Product facts, availability, delivery and destination checked:
Response owner / qualification criteria / next-step record:

CHANNEL READINESS
Current channel / audience evidence / supported next action:
Product-data or creative prerequisites / permissions / tracking:
Production, moderation, maintenance and response time:
Choose only work the team can maintain; no universal top-three ROI ranking.

FICTIONAL SIX-HOUR WEEK
90 minutes: product facts, availability, offer and destination.
60 minutes: create or adapt one useful approved-source asset.
45 minutes: review, publish, check destination and tracking.
60 minutes: inquiry response and next-step records.
45 minutes: outcome, cost and decision review.
60 minutes: corrections or unexpected-work buffer.
Total: 360 minutes = 6 hours.
Extra 90 minutes of product corrections: use 60-minute buffer and reduce
creation by 30 minutes, or explicitly choose another reduction.
Invented allocation, not a staffing benchmark or complete business workload.
Actual time / variance / next-week adjustment:

FICTIONAL MONTHLY CASH CEILING (USD)
$100 asset work + $150 bounded media test + $50 incremental tools +
$100 reserve = $400.
Not vendor prices, a recommended budget or sufficient-test-data guarantee.
Staff time and existing overhead excluded from this cash ceiling;
account for them separately. Hold media spend if prerequisites are missing.
Actual tool/contract/usage/renewal terms / cash spent / reserve remaining:

AI TASK AND ACCEPTANCE
Bounded task / approved sources / missing facts / review owner:
Product, offer, image fidelity, privacy and link checks:
Rejected attempts / corrections / total time / accepted output:
Do not fabricate customer quotes, product features or performance claims.

WEEKLY SCORECARD
Completed work / actual time / cash:
Eligible visits or inquiries / qualified next steps / verified orders:
Canceled / fulfilled / returned orders and maturity:
Source / attribution window / deduplication / unavailable connections:
Google Business Profile calls are call-button clicks, not answered calls.
Direction requests are not confirmed visits; revenue is not profit.

DECISION
Continue / fix / stop / expand:
Evidence / buying-path or response issue / owner / next review:
Keep workload inside actual capacity; posting volume is not the objective.

SOURCES REVIEWED OCTOBER 21, 2026
https://www.sba.gov/counseling/manage-your-business/
https://support.google.com/business/answer/9918094?hl=en