Editorial standards

Our editorial principles

• Useful before viral. Every post should answer a specific question a furniture marketer actually has. We don't publish content designed only to rank.
• Source what we claim. Every quantitative claim links to its source. If a number is from our own data, we say so.
• Disagree with the field respectfully. When we disagree with a common practice (for example, that traditional photography is still the right baseline for most furniture retailers), we explain why and let you decide.
• Update, don't hide. When something we wrote turns out to be wrong, we update the post and note the correction visibly. We don't silently delete or rewrite.

Update cadence

All blog posts include a visible "Last updated" date. The schedule:

• Pricing & vendor comparisons: reviewed monthly.
• Strategy and how-to posts: reviewed quarterly.
• Evergreen reference posts (e.g., terminology, definitions): reviewed twice a year.
• Industry trend posts (e.g., "2026 furniture marketing trends"): rewritten or retired annually.

Use of AI in our content

We use AI tools — including the ones we build — to draft, structure, and edit content. We are not pretending otherwise. What AI does on furncmo.com:

• Draft sections after we've outlined the post and pulled sources
• Suggest structural improvements during editing
• Help with proofreading and consistency

What AI does not do: fabricate sources, invent statistics, or publish without human fact-checking. Every claim that needs a source has a source we verified. If we make a numerical claim about a product or market, we've checked the underlying number against a primary reference — not an LLM's memory of one.

Source attribution

When we cite a number, study, or quote, we link to the primary source where possible — not to a secondary blog summarizing it. We treat the following as primary:

• Government datasets (BLS, Census, SBA)
• Industry reports we've actually read (Furniture Today, IBISWorld, Statista, McKinsey, etc.)
• Company filings (10-Ks, investor presentations)
• Original research conducted on our own dataset
• Operator interviews we conducted ourselves

We don't cite content marketing posts as authority. We'll link to them for context or counterpoint, but not as the source of a number.

Affiliate and commercial disclosure

furn sells a SaaS product mentioned in nearly every post on this site. That's an obvious commercial interest. Beyond that:

• We do not currently run an affiliate program. If we add affiliate relationships in the future, we'll disclose them on the post itself, not in a global footer.
• We do not accept paid content placements, paid backlinks, or pay-for-coverage requests.
• When we compare furn to a competitor, we identify ourselves as the seller of furn at the top of the post. Comparisons are based on publicly observable feature/pricing data, and we link to the competitor's actual site so you can verify.

Corrections policy

If you find a factual error in a post, email hello@furncmo.com. If the correction is substantive (changes a recommendation, conclusion, or quantitative claim), we'll add a corrections note at the bottom of the post explaining what changed and when. Minor typos are fixed silently.

About the byline

Posts on this site are bylined as "the furn team" rather than an individual. We're a small group; specific posts are typically written by 1-2 people and reviewed by 1-2 others. We prefer collective authorship because it puts focus on the content over personal brand — and because the underlying research is genuinely collaborative.